Forbes - My Name

My Name

Forbes needed to promote its annual Women Power Summit and they wanted to give a strong message while communicating the specifics of this year’s convention.

All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fair. The pay gap continues.

When companies look to give promotions, women are usually not even considered, especially for hierarchy positions within their corporations. This is why there are so few women chief executives, and so few role models girls can look up to.

We found an alarming fact: there are more CEOs named John than women CEOs. We took this and decided to tell a great story. The story of John. A girl with an unusual name for a female.

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