Puma - The 9’58 Biography

The 9’58 Biography

Puma was one of the first brands to believe in the athlete Usain Bolt, even before he became a legend. To celebrate the decade of Usain Bolt’s 100m world record, we created a biography that shows all the training and effort behind that record. But Bolt’s biography could not be an ordinary book. It had to be as fast as him. It’s a biography, but it’s also a flipbook, showing an animation of 9.58s, recreating the iconic race. Literally, step by step, the whole story behind the race. The book was delivered during an event to a hundred of athletes, fans, and running influencers. Best of all: Usain Bolt himself came to the event April 4th, 2019, and was hand-delivered the book.


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